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The Evolving Landscape of Media and Communication in Hong Kong
Yu HUANG, Yunya SONG
Price:
HK$238.00

US$38.00

ISBN:
978-962-937-351-1
Paperback:
308
175 x 252
:

Over the last twenty years Hong Kong society has witnessed dramatic change, and nowhere is this better reflected than in the realm of media and communications. Across the fields of journalism, public relations and advertising, we can see the changing trends in terms of audience consumption and interaction. From technological developments to the shift in audience participation, the expectations and functions of these professions have been greatly altered.

While many of these changes are occurring worldwide, within Hong Kong the processes of change have been further complicated by recent social and political events. Through a selection of essays by field experts, this volume explores the evolution of media itself as well as the complex causes underlying these developments. It identifies not only the difficulties and opportunities for media professionals today, but also the evolving role of the audience.

Part I Traditional Media
1. The Landscape of Newspapers in Hong Kong Bess WANG and Tin Chi WONG
2. An Overview of Telecommunications, English Press and Magazines in Hong Kong C. K. LAU and Siu Wai CHEUNG
3. Allies and Foes: The Impact of Technological Convergence and Public Participation on TV Journalism in Hong Kong Florin C. SERBAN
4. The State of the Radio Sector in Hong Kong Jenny LAM

Part II New Media
5. The Emergence of Internet Media in Hong Kong  Alice Y. L. LEE
6. Social Media in Hong Kong’s Changing Ecology of News Production and Consumption Roselyn DU and Alex TANG
7. Social Media Use in Hong Kong Ke ZHANG and Yunya SONG

Part III Media Credibility
8. A Report on Public Evaluations of Media Credibility in Hong Kong Steve GUO
9. Feel Real, Feel Credible: Animated News and Credibility  Wai Han LO and Benjamin K. L. CHENG

Part IV Public Relations and Advertising
10. Public Relations Developments in Hong Kong: Twenty Years after the Handover  Angela K. Y. MAK, Regina Y. R. CHEN, Lennon L. L. TSANG and Hyun Jee OH
11. Media Change and the State of the Advertising Industry in Hong Kong  Kineta H. K. HUNG
12. Contemporary Advertising Industry: Profiling Top Advertisers in Hong Kong Terri H. CHAN
13. Creative Professionals’ Perceptions of Creativity in Hong Kong  Vivienne S. Y. LEUNG
14. Attitudes towards Advertising  Kara CHAN
15. Public Complaints against Advertising on Licensed Broadcasting Services in Hong Kong  Maggie S. K. FUNG

Part V Communication and Society
16. Media and Populations in Hong Kong  Tien Ee Dominic YEO
17. An Overview of Health Communication Research in Hong Kong  Timothy K. F. FUNG, Terri H. CHAN, Yu-Leung NG, Sice WU and Jun LAM
18. Post-Democratic and Pre-Democratic Movements: From “Sunflower” in Taiwan to “Umbrella” in Hong Kong   Ringo MA